Bachelor's degree objectives

In a complex, globalised economic environment, the Bachelor Marketing & Business programme aims to certify operational managers who are open to the world and aware of the complexity of the challenges facing organisations. Adapted and inspired by the needs of companies, the teaching structure aims to transmit fundamental and operational knowledge and to provide students with social and ethical reference points. (source RNCP sheet). Holders of this qualification can work in a variety of business sectors, and in a more operational way in the field in which they are studying, by integrating ecological, digital and societal dimensions into their actions. As part of the programme, students are responsible for their own training and career plans. In addition to the academic knowledge described below, the programme places particular emphasis on :

Developing the ability to adapt in the face of change (within the company, in functions, in professions)

The acquisition of critical analysis, a spirit of initiative and relative autonomy (sense of responsibility)

Valuing professional experience and applied group work

Fundamental skills

Developing and implementing a sales strategy

Developing and implementing a marketing strategy

Drawing up and managing budgets

Managing an operational team and projects

Only available in Lyon for international students