MBA in Marketing & Luxury Industry

BUSINESS GAME 1 - 28 hours (business management) VINEGO ou CONTRACTO BUSINESS GAME 2 - 21 hours (finance) Watchup (optigest) FLE - 80 hours Communication en langue française Human Resources Management for entrepreneurship - 12 hours Intercultural management - 12 hours Leadership in New Ventures - 12 hours Strategic marketing - 21 hours International negotiation - 12 hours Supply chain - 12 hours Innovation management - 12 hours Purchasing management - 12 hours

LUXURY SPECIFICITY - 56 hours, 14 credits Introduction to luxury industry - 14 hours Luxury market - 21 hours Sector-based approach to luxury and its economics environment - 21 hours Tourism and luxury hotels Collecting Gastronomy in France Jewelry Cosmetics and perfumes LUXURY MARKETING - 76 hours, 14 credits Luxury marketing strategy - 28 hours Luxury creation strategy - 12 hours Strategic innovation in luxury - 12 hours Digital marketing and social networks - 12 hours Event marketing in luxury sector - 12 hours LUXURY INNOVATION - 24 hours, 12 credits Monitoring and benchmarking technics - 8 hours Semiology of the image in luxury - 8 hours Consumer’s behavior in luxury - 8 hours DISTRIBUTION AND DEVELOPMENT STRATEGY - 36 hours, 12 credits Strategy & distribution network - 12 hours Luxury merchandising - 12 hours Luxury business in the United States - 4 hours Luxury business in Asia - 4 hours Luxury business in the Middle East - 4 hours MANAGEMENT ACCOUNTING & FINANCE - 10 CREDITS (84 hours) Introduction to finance - 21 hours Business finance - 42 hours Business performance and profitability - 21 hours SUPPLY CHAIN - 6 CREDITS (60 hours) Optimize purchases within the company - 14 hours Improve supplies - 14 hours Control production management and distribution flows - 14 hours Reduce the environmental impact of the supply chain - 18 hours BUSINESS GAME - 42 hours