MBA in Digital Marketing FULL ENGLISH

Creation of commercial tools (PPT, OAV, Prezi, Canva…) - 12 hours Developing one’s personal branding - 12 hours (LinkedIn - Certification Personal Branding LinkedIn) Public relations and networks of influence - 12 hours Developing brand image and the brand’s influence - 12 hours Emotional Intelligence of the sales person - 12 hours (at the client’s service) Personal development and career management - 12 hours Reliable Manager : linking his RSE to his «core business» - 12 hours Written Report : Corporate and personal brand development strategy Key Moment to be scenarized for the unit and to be sectorized - 14 hours

Monitoring Methodology and benchmarking - 14 hours Identifying and mapping the needs of data concerning the stakeholders - 14 hours Digital law - 14 hours Piloting, securing and operating an information system - 14 hours Written Report Strategy Project: Marketing Data Driven Data at the core of the digital marketing strategy - 14 hours Business Intelligence : monitoring and decision making - 14 hours (Power BI, Google studio) Identifying the stakes and defining the digital marketing strategy (Audit marketing) Written Report : Audit and omnichannel marketing strategy Key Moment : Booster - 14 hours

Devising one’s omnichannel marketing offer - 14 hours Piloting creative intelligence offers at the service of value proposal - 14 hours (Design Thinking) Developing an original and innovating value proposal - 14 hours (Innovation Marketing) Managing the budgets of the omniichannel marketing plan of action - 14 hours Creating and finalizing the omnichannel marketing action plan - 14 hours Cooperation - 14 hours Written Report : Creative Marketing Solution Key Moment : Case Study

Organizational design and building teams - 12 hours Organizational design and building teams - 12 hours Talent Manager 1: Giving sense to commitment - 12 hours Talent Manager 2 : Managing change - 12 hours Leadership - 14 hours Managing the team and leading productive meetings - 12 hours (Brainstorming, icebreaking, pitch…) Managing projects and collaboration tools - 12 hours (Slack, Asana, Discord, Trello…) Written Report: Leading the team and coordinating activities Key moment : Respectful management (self-awareness workshops) - 7 hours

From digital audit to modelizing specifications (Marketing project) - 14 hours Implementing creative approaches for the brand content : copywriting and prototyping - 14 hours Using the tools of graphic design ( Photoshop, Illustrator, Canva…) - 14 hours Inbound marketing (Certification hubspot) - 14 hours Web development (HTML CSS…) - 14 hours Creating and managing CMS and e-Commerce CMS - 14 hours Optimizing one’s strategy of natural referencing (SEO/SEA -Displays…) - 14 hours Certification Google Ads - 14 hours Community management and social media management - 14 hours Activating the levers of mobile marketing - 14 hours Growth hacking and automatizing of the marketingand sales process - 14 hours Web analytics and- Google analytics (Certification) - 14 hours Written Report: Managing omnichannel marketing Key Moment :Consulting - 14 hours

Neomarketing for optimizing marketing and client characteristics - 14 hours Dashboard for reporting - Collecting, monitoring, analyzing and decision taking - 14 hours Trafic Management, affiliation and web analytics (indicators) - 20 hours Managing and optimizing the marketing process (methodology course) - 14 hours Re-engerineering of business models - 14 hours Written Report: Digital Marketing Content Management Key Moment : 2 days for redefining one’s Business Model - 14 hours