MBA in International Business Management FULL ENGLISH
Certification
RNCP Niv.7
Reconnaissance
FIGS Education
Durée
18 mois après un Bac+4
École
IDRAC Business School
Prochaines rentrées
Septembre 2024
Etudier en France
Nos formations
MBA in International Business Management FULL ENGLISH
École
IDRAC Business School
Campus
Choosing IDRAC Business School means choosing a unique way of learning and of meeting future personal and professional challenges. Choosing IDRAC Business School means coming face to face with the realities of the business and professional worlds, enabling you to develop high-level professional skills, improve your soft skills and discover your ambitions.
It means choosing academic excellence; ongoing educational innovation; cutting-edge research on creating and rethinking business models; a wide range of international career paths; great quality of life on our campuses; employment guidance, and preparation for work-study rogrammes. Ensuring that our students become accomplished men and women who can take charge of their own future, and supporting them on their path to employment through a teaching approach based on encouragement - that is our commitment at IDRAC Business
School.
MBA in International Business Management FULL ENGLISH
Certification
RNCP Niv.7
Reconnaissance
FIGS Education
Durée
18 mois après un Bac+4
École
IDRAC Business School
Prochaines rentrées
Septembre 2024
Objectifs
Développer une visio globale de l'entreprise. Savoir établir des stratégies d'entreprises. Acquérir les nouvelles valeurs du leadership international.
DEVELOPING A PROFESSIONAL NETWORK
+
Creation of commercial tools (PPT, OAV, Prezi, Canva…) - 1 hour Developing one’s personal branding - 14 hours
(LinkedIn - Certification Personal Branding LinkedIn)
Public relations and networks of influence - 14 hours
Develop brand image and brand awareness - 14 hours
Emotional Intelligence of the sales person(at the client’s service) - 14 hours Personal development and career management - 14 hours
Reliable Manager : Linking his RSE to his”core business” - 14 hours Written Report: Corporate and personal brand development strategy
Key Moment to be scenarized for the unit and to be sectorized - 14 hours
DEVELOPING THE COMMERCIAL STRATEGY OF THE COMPANY
+
Auditing the sales information system - 14 hours
Sales information system ERP et CRM - 14 hours
(Certification Salesforce and Hubspot)
e-CRM: managing one’s relations with clients online - 14 hours
File: Auditing and structuring a SIC (A1)
From auditing strategy to auditing sales marketing - 14 hours
Developing a sales strategy - 14 hours
RSE, compliance and risk management - 14 hours
Assessing sales performance - 14 hours
Written Report: Sales strategy (A2)
Key moment: Sales Booster - 14 hours
ORGANIZATION OF THE COMPANY’S SALES STRATEGY (PRE-SALES)
+
The purchasing journey and the client experience - 14 hours
Integrating e-commerce into one’s sales strategy - 14 hours
Developing and managing the sales Action Plan - 14 hours
Gaining clients faster thanks to new technologies - 14 hours
(Growth hacking, AI, Sales automation…)
Generating leads thanks to social selling - 14 hours
(Approach network…)
Budgeting and financing sales activity - 14 hours
Cooperation - 14 hours
Written Report: PAC /Distribution
Key moment : Case Study - 7 hours
MANAGING AND LEADING THE SALES FORCE (MANAGING TEAMS AND PROJECTS)
+
Organizational design and building - 14 hours Organizational design and building teams (HR) - 14 hours Talent Manager 1: Giving sense to commitment - 14 hours Talent Manager 2 : managing change - 14 hours
Leadership - 14 hours
Lead a team and run productive meetings - 14 hours
(brainstorming and ice-storming activities, pitch) Managing projects and collaboration tools - 14 hours
(Slack, Asana, Discord, Trello…)
Written Report: leading the team and coordinating activities Key moment : Respectful management - 7 hours
(self-awareness workshops)
DEVELOPING AND MANAGING SALES ACTIVITIES
+
Sales intelligence as a tool for developing sales - 14 hours Identifying and selecting an invitation to tender - 14 hours Answering and winning the invitations to tender - 14 hours Developing the process: tools and follow-up of
the invitation to tender - 14 hours
Written Report: Invitation to tender / Call for projects (A1)
The keys to sales negotiation - 14 hours
Managing and negotiating complex sales - 14 hours
(Key accounts)
Cross-cultural negotiations- 14 hours
Developing and managing international projects - 14 hours
Lead a multi-channel business activity - 14 hours
Negotiating and writing contracts - 14 hours
Written Report: Managing complex sales (A2)
Key moment : Consulting Mission- 21 hours
OPTIMIZING SALES MANAGEMENT
+
Managing the contract’s life cycle/
Designing and managing the concept ADV - 14 hours
Evolution of customer relations (BtoB/BtoC, BtoA…) - 14 hours
Customer satisfaction and loyalty policy - 14 hours
Managing customer complaints - 14 hours
Designing and implementing sales reporting(Certification Google Studio) - 14 hours Case study (from ADV process to reporting)
Key moment : Ux and analyzing the customer experience - 14 hours